Strategic Communications
This section contains examples of public relations and marketing materials I’ve created in my capacity as a fine arts gallery owner/director, museum director, member of the Daniels Fund Ethics Initiative on the UNC campus and as documentary film producer. In some cases, the resultant earned media is shown alongside the strategic communications materials.
Advertising, Public Relations, and Earned Media
Staton•Greenberg Gallery – Art Photography in Japan. Materials include press releases, advertisements, exhibition catalog, and media coverage in multiple publications.
Web ad and postcard for Kickstarter campaign for Homefront Heroines: The WAVES of World War II. Press releases were sent to eleven different targeted media markets tied to women in the films and resulted in media coverage in both press and broadcast.
Staton•Greenberg Gallery – American Stories. Materials include press releases, advertisements, and media coverage in multiple publications focusing on local artists from the exhibit.
Internal and Stakeholder Media
Springfield Museum newsletter
Daniels Fund Social promotional poster, University of Northern Colorado
Artist promotional video, Staton•Greenberg Gallery.
Article from Hartford Stage newsletter.
Artist promotional video, Staton•Greenberg Gallery.